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About NOGUCHI NAOHIKO SAKE INSTITUTE Inc.

Sake Brewed in the Beautiful Nature of “Kanagaso”

Kanagaso, Komatsu City, where the NOGUCHI NAOHIKO SAKE INSTITUTE is located, is a mountain village with beautiful nature. Near the top of Mt. Kananbo, from which the name Kanagaso comes, there is a statue of “Kannon” (the Goddess of Mercy in Buddhism), and the brewery is facing Mt. Kanabo. Under the watchful eye of “Kannon”, who is said to be an incarnation of water, the sacred mountain of Hakusan, with its subsoil water gushing forth, is used as brewing water to produce the sake of Mr. Naohiko Noguchi, who is also known as “the god of sake brewing.

Inheriting the Thoughts of the Master Brewer

Mr. Naohiko Noguchi became a toji (Master Brewer) at the young age of 28, and is regarded as one of the Four Guardians of Heaven by the Noto Toji Guild. He was a key figure in the revival of the nearly lost yamahai brewing method and has been brewing sake for over 70 years with the desire to "make good sake and make people happy.” The NOGUCHI NAOHIKO SAKE INSTITUTE was established by a man who fell in love with the spirit and skill of Naohiko Noguchi and wanted to preserve his way of life for the future.

Continuing to Brew Delicious Sake

Rice, yeast, water, and an ideal climate are necessary for sake brewing. The young brewers selected by Mr. Naohiko Noguchi work closely with him to keep up with these ever-changing conditions and carefully carry out a wide range of processes. On top of the data that Mr. Noguchi has gathered over the decades; data using the latest technology is accumulated to produce delicious sake. It tastes great when it is freshly pressed, but the longer it is aged, the deeper it becomes...this is the result of both technical and technological expertise.

Timeless.